Users versus Customers

One of the things that is definitely a consideration for our organization will be considering the wants and needs of both customers and users.

Our initial brainstorm for customers included:

• For-profit STEM company in the US
• For-profit STEM company outside of the US
• STEAM organizations (e.g. local, non-profits)
• Event host organizations in US & UK
• Event host organizations in non-Anglo locations
• Educational organizations
• Individuals invested in social justice
• Individuals from marginalized groups

I think that for the initial market, it makes sense to focus on the US market and B2B customers. The companies would tend to have more cash flow to invest in workshops like this, but event hosts offer a great opportunity to demonstrate and refine the value of the workshops. I am still thinking about more specifically how to target customers though.

One of the things that has come up in conversation though is how different the motivations and interest from users as to what they would like to get out of the workshops. Thinking about non-customer users, the profiles that we were considering included:

• Trainers
• Employees at STEM company that offers one of our workshops
• Individuals from marginalized groups
• Individuals invested in social justice